How Small Business Saturday Can Help Your Business
by Sophie Hutchings
What is small business Saturday? Founded by American Express, small Business Saturday was first established in the U.S in 2010 to encourage people to shop at small, independent businesses, promote consumer spending and economic recovery after the 2008 financial crisis.
The first Small Business Saturday in the UK was on December 7, 2013. This year occurs in the UK on the first Saturday of December each year, this year it will fall on 7th December 2014.
How can small business Saturday benefit your business?
- New customers
- Increased revenue
- Contributes to local economy
- Media exposure
Tips for taking advantage of small business Saturday:
Let people know on your social media pages that you are taking part. You can use hashtags such as #smallbusinesssaturday or #shoplocal.
On Instagram you can use ‘@smallbizatuk’
Hold a contest where users share your social media posts to win a prize.
Register with My Small Business: Register your business with the Small Business Saturday UK portal to be promoted in their small business finder.
